LESSON(2) When you're thinking about exactly what to say to a potential collaborator to get that magic 'yes,' less is more. In fact, less is so much more than more, it's ridiculous.
When you are building a relationship with a new person, whether it's in your personal life or more specifically in the form of new joint venture partnerships for your business...go easy.
Like the character in the movie 'American Pie,' it's not hard to slip into verbal diarrhea and give way too much information. ("And this one time, at scouts camp...") Instead, dial it down. Think in terms of providing just enough information to get a response like this: "Okay, you have me intrigued, go on."
The most successful joint venture proposals I've made have always been super, super light. "What would you think of XYZ? It'd require an hour of your time and you'd reap the benefits for an indefinite amount of time. I'd do the rest of the work." Notice how a lot of details are actually missing here. But the key things are present: The major benefit and the amount of investment on the part of your potential partner.
In fact, the very lightness of your proposal bodes well for you in the eyes of the proposee (word?) Too much information doesn't get you anywhere. In fact, it can hurt you. That's why, I say again, "Less is more. Less so much more than more, it's ridiculous."
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